Many farmers are investing in new technologies that can help increase production and efficiency at farm level, but the uptake of digital trading technology has been slower. As a result, farmers are losing out on the opportunity to increase their share of profit earned along the agricultural value chain.

Medjool dates are the fruit of the Medjool cultivar of date palm trees, scientifically known as Phoenix dactylifera. This tree has been cultivated for thousands of years for its sweet fruit – the date – which contains a single stone, and ranges in color from red to yellow when ripe, depending upon the cultivar. The impressive benefits of Medjool dates help to increase cardiovascular health, provide nutrients to promote bone-mineral density, help with growth and development, and optimize digestion.